MLM Companies Speak Out: Science over Hype is Key to Long-Term Success
The Nutrition Business Journal (NBJ) recently conducted a study using various large MLM/Network Marketing Companies in the nutrition industry. The study was focused on determining what the companies in this industry felt was the key to “longevity in the nutrition multi-level arena.” The findings were as follows:
1. Scientific product substantiation is the key to differentiation and longevity of MLM nutrition companies.
2. Competition remains fierce and communicating the science behind a product is a key factor in staying “relevant” in the MLM sales channel.
3. Differentiation through science over salesmanship is a key factor for new distributors looking for an opportunity. The other key factor being looked at is the “international business venture” component of any opportunity.
4. According to the summary by the NBJ, one of the key reasons the MLM industry has a bad reputation is because of “overzealous marketing” where companies went beyond reasonable health claims associated with their product.
5. The NBJ also noted that “consumers are ultimately looking for value and some assurance that the products they are buying will do what they claim to do.” The MLM’s that see the most success in the industry understand that science has to trump marketing for long-term success.
The findings above are consistent with the movement in the regulatory community (both current and proposed). The good news is that some of the MLM companies are “seeing the light that science has more value than salesmanship” and reaping the benefits of doing business the right way. It is good to initiate positive change before regulation vs. regulation forcing change. As MLM companies in the nutrition industry recognize and accept that science must prove the value and merit of their product, it will benefit both the industry and everyone involved in it.
If you tend to be one of those “business dinosaurs” who refuses to acknowledge the direction in which the nutrition industry is headed, you might ultimately find that embracing change is a much better path to long-term stability than (1) failing to recognize it or (2) failing to do anything about it UNTIL you suffer the consequences. In the end you have to remember that one of the keys to long-term business success is being proactive in your thinking and actions. There is clearly a movement toward science to support nutritional claims. Since scientific proof cannot be created overnight, the more proactive you are in managing this change, the higher the probability that you will profit from the change. For those that embrace this movement, I suspect will reap the rewards.
8 Responses
the science is certainly what got me in. as a fitness trainer, I thought I had seen everything…was certainly tired of the “salesman pitches.” the science on Juice Plus+ blew me away. thanks, Gordon,
you’re the best!
Hi Gordon…how are you?
We are ramping up for conference here in Atlanta!
I loved this last blog! and how timely…as John Blair is due here on May 1…to tell the research story…I think I learned more from him about how to communciate about our research than any other person…
I think I will send your blog to Carolyn Price as she will introduce John…he should read your blog before or after he speaks!
I wanted to share a book with you…START WITH WHY by Simon Sinek. Wow, I am really understanding so much about what makes people tick, buy, work, dream, by choice by power not force…its so cool. Perhaps you have it in your library….I am about half way through it and he has a chapter on Everett Roger’s book: Diffusion of Innovations…I said Wow, sounds familiar to me..have to tell Gordon about tihis book…my hunch is that you have read it…
Janet
thanks. i take juice plus for two months now. i am service-connected disability vet who took 5-8 pills a day for pain spasms, depression, sleep etc… i don’t anymore.
peace,
darrell 770-334-0326
i take juiceplus and it is an experience not a product. i use to take pills for pain, spasms, depression, sleep etc…i don’t anymore.
peace,
dj 770-334-0326
Thank you Gordon for this article.
Another “bullit point” why NSA and Juice Plus+ is at the cutting edge of our industry.
As you said – the best is yet to come!
Greetigns from Austria
Hans
make money!? online!? that’s the easy part, the difficult part is finding the time to spend it j/p but honestly I figured out from the start that the only way to succeed at something is with hard work and patience. Mr. Skid Roe Peace!
Hi Gordon…how are you?
We are ramping up for conference here in Atlanta!
I loved this last blog! and how timely…as John Blair is due here on May 1…to tell the research story…I think I learned more from him about how to communciate about our research than any other person…
I think I will send your blog to Carolyn Price as she will introduce John…he should read your blog before or after he speaks!
I wanted to share a book with you…START WITH WHY by Simon Sinek. Wow, I am really understanding so much about what makes people tick, buy, work, dream, by choice by power not force…its so cool. Perhaps you have it in your library….I am about half way through it and he has a chapter on Everett Roger’s book: Diffusion of Innovations…I said Wow, sounds familiar to me..have to tell Gordon about tihis book…my hunch is that you have read it…
Janet
Interested in real nutrition for the last 30 years, my experience with Juiceplus has been nothing but credible!! it is the only real whole food product fruits and veggies,, that has the independent, double blind, peer reviewed research, at top universities to prove it! and is ongoing, to back up what it is, what it isn’t, and exactly what whole food fruits and veggies, either through JP product or from you natural food source store, does in our bodies for health!
The motivation is not selling a product, it is a commitment to share valueable credible research to support a healthy life! or our children and our selves! and make a huge difference in all our lives! Warmly, Trish Gatley