Chicago Slides … And A Little Business Wisdom

I was in Chicago last weekend presenting to a group of distributors with Juice Plus about their business opportunity.  In particular, it was a business analysis focused on their company, their opportunity, the Wellness Industry, the Nutrition Industry, and their business model.  At the event, I told those in attendance that I would share my training, and therefore have provided the link below.  Please note that I am NOT a Juice Plus distributor.  Much of the Wellness and Nutritional data is generic in nature but clearly shows that companies in the Wellness/Prevention industry are in a good place.  These industries are being driven by real issues (broken healthcare systems and the realization of how Prevention and Wellness are necessary to fix that problem) that exist all over the world.  Not only is “Awareness” at an all time high but so is “change” toward Wellness and Prevention.

The topic of this training was “Is this Juice Plus Opportunity Right for You”.  I share with you the topic of the training because I want to make a key business distinction that might have value to my readership.  I have always believed that the best path in recruiting distributors into any MLM venture is to educate them.  In other words, give prospects the data so they can make a good decision.  There is no right opportunity for everyone.  I believe that a major change would occur in this industry if the way distributors recruited other distributors was done more with education and less with false and misleading promises.  Remember, the path to earning a great reputation is to under promise and over deliver.  I think a key part of that process is to start telling and stop selling.  Education and data allow people to make good decisions.  This is especially true in an economic environment where distrust has become the norm vs. the exception.

There is one other point I would like to make at this time.  Often people seemed very surprised on my position regarding sharing my research and presentations.  Given the amount of work that goes into this process, I think many feel I should be much more protective of my work or only make it accessible for a fee.  That thinking brings me to an important business lesson.  Your path to earning relationships is better served through adding value vs. controlling any aspect of the relationship process.  Control has value but often it leads to the wrong type of thinking.  Of course being paid for value is part of the process.  However, VALUE COMES BEFORE COMPENSATION.  If you learn to make decisions based on serving and providing value, then you will likely find the compensation part of the business process comes easier and lasts much longer.  Just some food for thought.

Link to PowerPoint Presentation from Chicago:   http://www.gordonhester.com/chicago.ppt

Click here for Overview of PowerPoint Presentation from Chicago